MARC Record from marc_nuls

LEADER: 02494cam 2200337 a 4500
001 9920298260001661
005 20150423125323.0
008 120910s2012 nyua 000 0 eng
010 $a 2012035390
020 $a9781591846079
020 $a1591846072
035 $a(CSdNU)u512294-01national_inst
035 $a(OCoLC)808415534
035 $a(OCoLC)808415534
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dOCLCO$dGK5$dIK2$dOCP$dIOH$dLMR
042 $apcc
049 $aCNUM
050 00 $aHF5386$b.G552 2012
082 00 $a650.1$223
100 1 $aGodin, Seth.
245 14 $aThe Icarus deception :$bhow high will you fly? /$cSeth Godin.
260 $aNew York :$bPortfolio/Penguin,$c2012.
300 $axiv, 241 p. :$bill. ;$c22 cm.
505 0 $aArt, the comfort zone, and the chance of a lifetime -- The connection economy demands that we create art -- Myths, propaganda, and Kamiwaza -- Grit and art and the work that's worth doing -- Shame, vulnerability, and being naked -- To make art, think like an artist, to connect, be human -- True-life stories of fourteen real artists -- V is for vulnerable: an artist's abecedary.
520 $aEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.
650 0 $aSuccess in business.
650 0 $aCreative thinking.
947 $fSOBM$hCIRCSTACKS$p$21.46$q1
949 $aHF5386 .G552 2012$i31786102804009
994 $a92$bCNU
999 $aHF 5386 .G552 2012$wLC$c1$i31786102804009$d4/24/2013$e3/23/2013 $lCIRCSTACKS$mNULS$q1$rY$sY$tBOOK$u3/6/2013