| Record ID | marc_nuls/NULS_PHC_180925.mrc:261666002:1534 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:261666002:1534?format=raw |
LEADER: 01534cam 22003494a 4500
001 9919347190001661
005 20150423115812.0
008 040205s2004 enk 000 0 eng
010 $a 2004002754
020 $a074944200X
035 $a(CSdNU)u224687-01national_inst
035 $a(OCoLC)54407717
040 $aDLC$cDLC
042 $apcc
049 $aCNUM
050 00 $aHF5415.2$b.B49 2004
082 00 $a658.8/3$222
100 1 $aBirn, Robin.
245 14 $aThe effective use of market research :$bhow to drive and focus better business decisions /$cRobin J. Birn.
250 $a4th ed.
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2004.
300 $axiv, 226 p. ;$c24 cm.
490 1 $aMarket research in practice
505 0 $aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650 0 $aMarketing research.
650 0 $aDecision making.
650 0 $aStrategic planning.
650 0 $aSuccess in business.
830 0 $aMarket research in practice series.
949 $aHF 5415.2 .B49 2004$i31786101836739
994 $a92$bCNU
999 $aHF 5415.2 .B49 2004$wLC$c1$i31786101836739$d9/3/2013$e8/6/2013 $lCIRCSTACKS$mNULS$n6$q4$rY$sY$tBOOK$u9/1/2004