MARC Record from marc_nuls

LEADER: 02017cam 22003494a 4500
001 9920305200001661
005 20150423125340.0
008 111007s2012 nyua b 001 0 eng
010 $a 2011041760
020 $a9781591844600
020 $a1591844606
035 $a(CSdNU)u512161-01national_inst
035 $a(OCoLC)711051264
035 $a(OCoLC)711051264
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBDX$dBWX$dCDX$dVP@$dLMJ$dLMR$dGWC
042 $apcc
049 $aCNUM
050 00 $aHD45$b.A46 2012
082 00 $a658.5/75$223
100 1 $aAdner, Ron.
245 14 $aThe wide lens :$ba new strategy for innovation /$cRon Adner.
260 $aNew York :$bPortfolio/Penguin,$c2012.
300 $a278 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aWhy things go wrong when you do everything right -- Co-innovation risk : seeing the real odds when you don't innovate alone -- Adoption chain risk : seeing all the customers before your end customer -- Internal and external ecosystems all around you -- Mapping the ecosystem : identifying pieces and places -- Roles and relationships : to lead or follow in the innovation ecosystem? -- The right place and the right time : when does the early bird get the worm? -- Expanding the perspective means changing the conversation -- Changing the game : reconfiguring the ecosystem to work for you -- Sequencing success : winning the connected game -- Multiplying your odds of success.
520 $aArgues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
650 0 $aTechnological innovations$xManagement.
650 0 $aNew products.
947 $fSOBM$hCIRCSTACKS$p$25.76$q1
949 $aHD45 .A46 2012$i31786102806269
994 $a92$bCNU
999 $aHD 45 .A46 2012$wLC$c1$i31786102806269$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u3/5/2013