MARC Record from marc_nuls

LEADER: 06756nam 22003014a 4500
001 9919248650001661
005 20150423114956.0
008 000824s2001 caua 001 0 eng
010 $a 00108252
020 $a0124211615 (alk. paper)
035 $a(CSdNU)u92099-01national_inst
035 $a(OCoLC)45352540
035 $a(Sirsi) 01-AAL-4363
040 $aDLC$cDLC$dSJP$dIHI$dKLG$dOrPss
042 $apcc
050 00 $aHF 5548.32$bK667 2001
100 1 $aKorper, Steffano.
245 14 $aThe e-commerce book :$bbuilding the e-empire /$cSteffano Korper, Juanita Ellis.
250 $a2nd ed.
260 $aSan Diego, CA :$bAcademic Press,$cc2001.
300 $axiv, 248 p. :$bill. ;$c24 cm.
500 $aIncludes index.
505 0 $aSetting the Vision -- Market Predictions -- Defining Vision -- Traditional Business Vision vs. E-Vision -- Rethink Your Revenue -- Reengineer Your Business -- Empower Your Customers -- Capture Customer Service -- Go Global -- Business Model Basics -- Consumer-to-Consumer -- Business-to-Consumer -- Business-to-Business -- Know Your Customers -- Know Where to Start -- Who Is on the Web? -- The Crayon Crawlers -- The Transient Teens -- Baby Boomers Are Booming -- Income, Race, and the Digital Divide -- Gender Online -- Geography Online -- Speaking the Global Language -- Web Gurus Are Already Global -- Access Issues -- Targeting the Best Shoppers -- Give Them What They Want -- Marketing and Branding -- Know What You're Up Against -- Plan for Acquisition Costs -- Search Engines and Directories -- Search Engines -- Directories -- Advertising Banners -- Online Classified Advertisements -- Message Boards -- E-Mail Newsletters -- Links on Other Web Sites -- Newsgroups -- Discussion Lists -- Traditional Media -- Press Releases -- Just Give It Away! -- Branding for Success -- Marketing and Advertising Agencies -- First Impressions May Be Everlasting -- Focus on Essentials -- Easy Is Everything: Use Wide, Consistent Site Design -- Present Interior and Exterior Links Well -- Reliability Counts -- Tackle Your Overall Look -- Use Graphics and Layouts Well -- Keep Text Readable -- Make Fonts Enhance a Site, Not Detract from It -- Make Your Pages Easy to Skim and Revisit -- Make Your Visitors Feel Confident -- Use Your Resources: Professional Design Agencies -- Revisit Your Vision Statement and Goals -- Keep Your Customers -- Service with a Smile -- Quality, Service, Cleanliness -- The Customer Is Always Right -- Thank You, Please Come Again -- An Ounce of Prevention -- Be Neighborly: Chat and Discuss with Your Customers -- Would You Like Fries with That? -- Keep Your Hands above the Table -- Personalize for Better Service -- Customers Now Control the Relationship -- Fulfillment Channels That Work -- Why Does Fulfillment Seem So Difficult Today? -- Know Your Customers' Expectations -- Know Your Shipping Options -- Shipping and Your Bottom Line -- Can Not Shipping Be an Option? -- What Are My Other Business-to-Business Shipping Options? -- Tackle Other E-Fulfillment Issues -- Escrows -- Credit Rating Companies -- Engage New Technology -- Find E-Fulfillment Solutions -- E-Fulfillment Supply-Chain Management -- Plan for Spikes -- Choose Your Payment Systems -- Payment System Categories -- Micropayments -- Smart Cards -- Electronic Billing -- Credit Cards: Web Leaders in Payment Systems -- Enable Electronic Payments -- Electronic Wallet -- Merchant Register -- Internet Payment Service -- Financial Institutions -- Implementing Credit Card Verification -- Ensure Online Transaction Security -- Additional Security: The Secure Sockets Layer -- Help Customers Trust You -- Know Your Infrastructure -- Overview of Components -- Web Clients -- Web Server Software -- Commerce Server Software -- Selling Products -- Selling Digital Content -- Order Tracking -- Customer Registration -- Content Management -- Connectivity Tools -- Back-End Systems -- Tuning and Load Balancing -- Clustering -- Replication -- Routers -- Network Architecture -- Internet -- Intranet -- Extranet -- Architecture Security -- Selecting the Right Commerce Package -- Determining Your Needs -- What Products and Services Are You Providing on the Internet? -- What Are Your Requirements? -- What Does Your Current Technology Landscape Look Like? -- When Do You Need Your Site Up and Running? -- Who Are Your Competitors? -- Evaluate Vendor Solutions -- BroadVision -- OpenMarket -- Ariba and CommerceOne -- ICat -- MerchandiZer -- IBM HomePage Creator -- Platforms Supported and Integration Tools -- Ease of Modifications and Extensions -- Scalability -- Partners -- Customer Base -- A Final Reminder before You Buy -- Secure Your Investment: Security Threats and Solutions -- Network Threats -- Port Entrance -- Password Cracking -- E-Mail Spoofing -- Virus Intrusion -- Other Hacker Attacks -- Security Policies and Procedures -- User-Based Security -- Administrator-Based Security -- Physical Server Security -- Basic Operating System Security -- Internet and Port Security -- Security for Servers with Dial-In Access -- Virus Protection Software Security -- Commerce Application Security -- Separating Your Net from the Net: Firewalls and Proxy Servers -- Firewalls -- Proxy Servers -- Encryption -- Symmetric Key Encryption -- Asymmetric Key Encryption -- Encryption and Decryption Algorithms -- Pretty Good Privacy -- Authentication and Access Control -- Digital Signatures for Authentication -- Viruses -- Warning Signs -- How a Virus Works -- Keeping Them Out -- Auditing an Attack -- CERT -- Get Ready for Wireless! -- From E-Commerce to M-Commerce -- How Many Customers? How Soon Will This Happen? -- The Devices ... Now, Then, and in the Future -- Mobile Phones and PDAs -- What's Available Now in E-Commerce? -- What Will Be on the Screen? -- Wireless Portals -- Who Are the Players? Carriers vs. Internet Service Providers -- What Will Happen? -- International Perspective -- Customer Satisfaction -- Wireless Internet Convergence: Merging Technologies -- Advancing M-Commerce Applications -- Case Study: Year 2005 -- Make Your Plans -- Note to Readers -- Commit to Never-Ending Improvement -- The Dell Story -- The eBay Story -- The Amazon Story -- The JCPenney Story -- The Bid.com Story -- Research the Trends -- Invest in Change That Improves Access to Your Goods and Services -- Invest in Change That Adds Value to Your Goods and Services -- Create Barriers to Entry for Subsequent Competitors -- Network!.
650 0 $aElectronic commerce.
650 0 $aBusiness enterprises$xComputer networks.
700 1 $aEllis, Juanita.
948 $a05/11/2001$b05/11/2001
999 $aHF 5548.32 K667 2001$wLC$c1$i31786101415609$d4/28/2010$e4/8/2010 $f3/23/2004$g1$lCIRCSTACKS$mNULS$n9$rY$sY$tBOOK$u5/11/2001