MARC Record from marc_nuls

LEADER: 07019pam 22003374a 4500
001 9919446620001661
005 20150423120624.0
008 010104s2002 njua b 001 0 eng
010 $a 2001016317
020 $a0130332712
035 $a(CSdNU)u101724-01national_inst
035 $a(Sirsi) l2001016317
035 $a(Sirsi) l2001016317
035 $a(Sirsi) 01-AAM-5989
035 $a 2001016317
040 $aDLC$cDLC$dDLC$dOrPss
042 $apcc
050 00 $aHF 1416$bK44 2002
100 1 $aKeegan, Warren J.
245 10 $aGlobal marketing management /$cWarren J. Keegan.
250 $a7th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc2002.
300 $axxv, 617 p. :$bill. ;$c27 cm.
504 $aIncludes bibliographical references and index.
505 0 $aMarketing: A Universal Discipline -- The Three Principles of Marketing -- Global Marketing: What It Is and What It Is Not -- The Importance of Global Marketing -- Management Orientations -- Driving and Restraining Forces Affecting Global Integration and Global Marketing -- The 18 Guiding Principles of the Marketing Company -- Which Company Is Transnational? -- The Global Marketing Environment -- The Global Economic Environment -- The World Economy--An Overview -- Economic Systems -- Stages of Market Development -- Stages of Economic Development -- Income and Purchasing Power Parity Around the Globe -- The Location of Population -- Marketing and Economic Development -- Balance of Payments -- Trade Patterns -- International Trade Alliances -- The World Trade Organization and GATT -- Regional Economic Organizations -- Social and Cultural Environment -- Basic Aspects of Society and Culture -- Analytical Approaches to Cultural Factors -- Social and Cultural Environments: Impact on Marketing Industrial Products -- Social and Cultural Environments: Impact on Marketing Consumer Products -- Cross-Cultural Complications and Suggested Solutions -- The Political, Legal, and Regulatory Environments of Global Marketing -- The Political Environment -- International Law -- Sidestepping Legal Problems: Important Business Issues -- Conflict Resolution, Dispute Settlement, and Litigation -- The Regulatory Environment -- Ethical Issues -- Euro Disney (A) -- Euro Disney (B) -- Coca-Cola: Universal Appeal? -- The Education of an Expat -- Analyzing And Targeting Global Market Opportunities -- Global Customers -- Regional Market Characteristics -- Marketing in Transitional Economies and Less Developed Countries -- Global Buyers -- The Global Marketing Plan -- Global Marketing Information Systems and Research -- Overview of Global Marketing Information Systems -- Sources of Market Information -- Formal Marketing Research -- Current Issues in Global Marketing Research -- An Integrated Approach to Information Collection -- Segmentation, Targeting, and Positioning -- Global Market Segmentation -- Global Targeting -- Global Product Positioning -- High-Tech Positioning -- High-Touch Positioning -- Oriflame -- Swatch Watch U.S.A.: Creative Marketing Strategy -- Smart Car -- Global Marketing Strategy -- Entry and Expansion Strategies: Marketing and Sourcing -- Decision Criteria for International Business -- Entry and Expansion Decision Model -- Exporting -- Additional International Alternatives -- Marketing Strategy Alternatives -- Cooperative Strategies and Global Strategic Partnerships -- The Nature of Global Strategic Partnerships -- Success Factors -- Alliances Between Manufacturers and Marketers -- International Partnerships in Developing Countries -- Cooperative Strategies in Japan: Keiretsu -- Beyond Strategic Alliances -- Competitive Analysis and Strategy -- Industry Analysis Forces Influencing Competition -- Global Competition and National Competitive Advantage -- Competitive Advantage and Strategic Models -- Strategic Positions -- Competitive Innovation and Strategic Intent -- Odysseus, Inc. (The Decision to Go "International") -- Metro Corporation: Technology Licensing Negotiation -- A.S. Norlight -- Ascom Hasler Mailing Systems Inc.: Competing in the Shadow of a Giant -- Creating Global Marketing Programs -- Product Decisions -- Product Positioning -- Product Saturation Levels in Global Markets -- Product Design Considerations -- Attitudes Toward Country of Origin -- Geographic Expansion--Strategic Alternatives -- New Products in Global Marketing -- Pricing Decisions -- Basic Pricing Concepts -- Environmental Influences on Pricing Decisions -- Global Pricing Objectives and Strategies -- Gray Market Goods -- Dumping -- Transfer Pricing -- Global Pricing--Three Policy Alternatives -- Trade Terms -- Section 482, U.S. Internal Revenue Code -- Global Marketing Channels and Physical Distribution -- Channel Objectives and Constraints -- Distribution Channels: Terminology and Structure -- International Channel Innovation -- Channel Strategy for New Market Entry -- Physical Distribution and Logistics -- Case Example: Japan -- Global Advertising -- Global Advertising and Branding -- Global Advertising Content: The Extension Versus Adaptation Debate -- Selecting an Advertising Agency -- Advertising Appeals and Product Characteristics -- Creating Advertising -- Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship -- Public Relations and Publicity -- Personal Selling -- Sales Promotion -- Direct Marketing -- Trade Shows and Exhibitions -- Sponsorship Promotion -- Global e.marketing -- The Death of Distance -- Communications -- Targeting the Individual Customer: Beyond Segmentation -- Relationship Marketing -- Interactivity -- Speed to Market -- Living in an Age of Technological Discontinuities -- New Technologies Change the Rules of Competition -- Components of the Electronic Value Chain -- CEAC-China -- Nokia and the Cellular Phone Industry -- The Launch of GSM Cellular Telephones in South Africa -- Harley-Davidson Motor Co., Inc.: Defending a Piece of the Domestic Pie -- Benneton Group SpA: Raising Consciousness and Controversy with Global Advertising -- Managing The Global Marketing Program -- Leading, Organizing, and Monitoring the Global Marketing Effort -- Leadership -- Organization -- Global Marketing Management Audit -- The Future of Global Marketing -- Six Major Changes -- Careers in Global Marketing -- Kodak Versus Fuji: The Battle for Global Market Share -- Parker Pen Co. (A): International Marketing Strategy Review -- Parker Pen Co. (B): Parker Goes Global -- Parker Pen Co. (C): Global Marketing Strategy: An Interview with Dr. Dennis Thomas of the Berol Corporation -- Global Income and Population 2000 and Projections to 2010 and 2020.
650 0 $aExport marketing$xManagement.
650 0 $aExport marketing$xManagement$vCase studies.
700 1 $aGreen, Mark C.
948 $a01/24/2002$b04/10/2002
983 $a31786101610423
999 $aHF 1416 K44 2002$wLC$c1$i31786101610423$d11/30/2012$e11/28/2012 $f3/18/2004$g2$lCIRCSTACKS$mNULS$n25$rY$sY$tBOOK$u4/10/2002