MARC Record from marc_nuls

LEADER: 01703pam 2200313 a 4500
001 9919502240001661
005 20181012124740.0
008 001229r20012000nyua b 001 0 eng
010 $a 00143908
020 $a0066620139 (pb)
035 $a(CSdNU)u97525-01national_inst
035 $a(Sirsi) l00143908
035 $a(Sirsi) l00143908
035 $a(Sirsi) 01-AAM-2452
035 $a 00143908
040 $aDLC$cDLC$dNhCcYBP$dOrPss
050 4 $aHF5415.1265$b.M63 2001
100 1 $aModahl, Mary.
245 10 $aNow or never :$bhow companies must change today to win the battle for Internet consumers /$cMary Modahl.
250 $a1st HarperBusiness pbk. ed.
260 $aNew York :$bHarperBusiness,$c2001.
300 $axxx, 237 p. :$bill. ;$c21 cm.
504 $aIncludes bibliographical references (p. 223-225) and index.
505 0 $aUnderstanding Internet Consumers -- Why Consumers Buy On-line -- Using Technographics to Target Internet Consumers -- Reaching Early Adopters -- The Battle for the Mainstream -- Avoiding the Laggard Trap -- Exploiting Internet Business Models -- The Internet's Impact on Competition -- What Makes Internet Business Models So Difficult -- Creating Company Value -- Defying the Gravity of the Old Ways of Doing Business -- Thriving on Technology Change -- Coping With Internet Channel Conflict -- Funding, Organization, and Leadership -- The Will to Win -- Technographics Methodology.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 0 $aConsumer behavior.
948 $a09/21/2001$b10/18/2001
999 $aHF 5415.1265 M63 2001$wLC$c1$i31786101473996$d4/6/2004$e3/23/2004$f3/19/2004$g1$lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u10/18/2001