MARC Record from marc_nuls

LEADER: 02149cam 2200361 i 4500
001 9925304787701661
005 20180122084506.6
008 160120t20162016nyua b 001 0 eng d
010 $a 2016931255
019 $a940361910$a943645274$a961818289
020 $a9780500518960
020 $a0500518963
035 $a99975545940
035 $a(OCoLC)961874173$z(OCoLC)940361910$z(OCoLC)943645274$z(OCoLC)961818289
035 $a(OCoLC)ocn961874173
040 $aERASA$beng$erda$cDLC$dERASA$dTOH$dMNU$dYDXCP$dBTCTA$dBDX$dOCLCO$dOCLCA$dOCLCQ$dOCLCO
042 $alccopycat
050 00 $aHF5415.1255$b.J65 2016
082 04 $a658.8/27$223
100 1 $aJohnson, Michael,$d1964-$eauthor.
245 10 $aBranding :$bin five and a half steps /$cMichael Johnson.
264 1 $aNew York, New York :$bThames & Hudson,$c2016.
300 $a320 pages :$billustrations (chiefly color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 310-315) and index.
505 0 $aInvestigate -- Strategy and narrative -- Bridging the gap -- Design -- Implement -- Engage or revive.
520 8 $aIn this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.
650 0 $aBranding (Marketing)
650 0 $aBrand name products.
947 $hCIRCSTACKS$r31786103109267
980 $a99975545940