MARC Record from marc_nuls

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245 00 $aEffective risk communication :$ba message-centered approach / $cTimothy L. Sellnow ... [et al.].
260 $aNew York :$bSpringer,$cc2009.
300 $axi, 185 p. :$bill. ;$c25 cm.
440 0 $aFood microbiology and food safety series
504 $aIncludes bibliographical references and index.
505 0 $aPt. I. Conceptualizing a Message-Centered Approach to Risk Communication -- 1. Introducing a Message-Centered Approach to Risk Communication -- 2. Best Practices for Risk Communication -- 3. Multiple Audiences for Risk Messages -- Pt. II. Cases in Risk Communication -- 4. The Case Study Approach -- 5. Cryptosporidium: Unanticipated Risk Factors -- 6. Hurricane Katrina: Risk Communication in Response to a Natural Disaster -- 7. New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax -- 8. Odwalla: The Long-Term Implications of Risk Communication -- 9. ConAgra: Audience Complexity in Risk Communication -- Pt. III. Applications of a Message-Centered Approach to Risk Communication -- 10. Toward a Practice of Mindfulness -- 11. Ethical Considerations in Risk Communication -- 12. Future Directions.
650 0 $aHealth risk communication.
650 0 $aFood$xSafety measures.
700 1 $aSellnow, Timothy L.$q(Timothy Lester),$d1960-
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