| Record ID | marc_nuls/NULS_PHC_180925.mrc:21729734:2029 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:21729734:2029?format=raw |
LEADER: 02029nam 2200265Ka 4500
001 9920267340001661
005 20150423125146.0
008 051216s2006 nyu 000 0 eng d
020 $a0765613050
035 $a(CSdNU)u269980-01national_inst
035 $a(OCoLC)62677941
040 $aUWT$cUWT$dBAKER
049 $aCNUM
090 $aHF5415.2$b.R48 2006
245 00 $aReview of marketing research.$nvol. 2 /$cNaresh K. Malhotra, editor.
260 $aArmonk, New York :$bM. E. Sharpe,$c2006.
300 $a240 p. ;$c26 cm.
504 $aIncludes bibliographical references and index.
505 0 $aReview of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index.
650 0 $aMarketing research.
700 1 $aMalhotra, Naresh K.
938 $aBaker & Taylor$bBKTY$c99.95$d99.95$i0765613050$n0006442305$sactive
949 $aHF 5415.2 .R48 2006$i31786102073290
994 $a92$bCNU
999 $aHF 5415.2 .R48 2006$wLC$c1$i31786102073290$d8/31/2010$e2/18/2009 $lCIRCSTACKS$mNULS$n1$q1$rY$sY$tBOOK$u4/28/2006