| Record ID | marc_nuls/NULS_PHC_180925.mrc:212228057:2811 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:212228057:2811?format=raw |
LEADER: 02811cam 22004334a 4500
001 9919974680001661
005 20150423123746.0
008 081222s2009 nyua b 001 0 eng
010 $a 2008054734
020 $a9780415999151
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020 $a0415999162
029 1 $aBWX$bR7790921
035 $a(CSdNU)u360762-01national_inst
035 $a(OCoLC)297222668
035 $a(OCoLC)297222668
035 $a(OCoLC)297222668
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049 $aCNUM
050 00 $aHD59$b.L36 2009
082 00 $a659.2$222
082 04 $a338
100 1 $aMcKee, Kathy Brittain.
245 10 $aApplied public relations :$bcases in stakeholder management /$cKathy Brittain McKee, Larry F. Lamb.
250 $a2nd ed.
260 $aNew York :$bRoutledge,$c2009.
300 $axiii, 288 p. :$bill. ;$c23 cm.
500 $aPrevious ed.: Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. 2005.
504 $aIncludes bibliographical references and index.
505 0 $aProfessional Insight: The Management Champion of Social Responsibility / James E. Grunig -- 1. Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships -- Professional Insight: The Case for Character / Ron Arp -- 2. Stakeholders: Employees -- Professional Insight: Your Real Job Description / Lisa Owens -- 3. Stakeholders: Community -- Professional Insight: A Lesson: Advertising and Public Relations Can Work in Harmony / Anne Sceia Klein -- 4. Stakeholders: Consensus -- Professional Insight: Public Relations in the iPod Generation / Richard D. French -- 5. Stakeholders: Media -- Professional Insight: Making News in a New Media World / David Henderson -- 6. Stakeholders: Investors -- Professional Insight: Integrated Communication and Shareholder Wealth / Linda Kelleher -- 7. Stakeholders: Members and Volunteers -- Professional Insight: A Higher Ethical Standard for Nonprofits / James E. Moody -- 8. Stakeholders: Governments and Regulators -- Professional Insight: Is Saying "No" an Option for the Government? / Gene Rose -- 9. Stakeholders: Activists -- Professional Insight: Three Key Concepts from a PR Pioneer Turned Critic / Larry Pfautsch -- 10. Stakeholders: Global Citizens -- Professional Insight: Global Connections, Distinctive Differences / Julie Freeman.
650 0 $aPublic relations$vCase studies.
700 1 $aLamb, Larry F.
938 $aBlackwell Book Service$bBBUS$nR7790921$c$44.95
938 $aYBP Library Services$bYANK$n2878845
947 $fSOBM-MGT$hCIRCSTACKS$p$42.70$q1
949 $aHD 59 .L36 2009$i31786102384648
994 $a92$bCNU
999 $aHD 59 .L36 2009$wLC$c1$i31786102384648$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u7/27/2009