| Record ID | marc_nuls/NULS_PHC_180925.mrc:211618025:3084 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:211618025:3084?format=raw |
LEADER: 03084cam 2200529 a 4500
001 9920855710001661
005 20150423132029.0
008 070914s2008 njua b 001 0 eng
010 $a 2007038101
015 $aGBA777186$2bnb
016 7 $a014015911$2Uk
019 $a156819267
020 $a9780470171509 (cloth)
020 $a0470171502 (cloth)
029 1 $aAU@$b000042197526
029 1 $aNZ1$b11609658
035 $a(CSdNU)u371271-01national_inst
035 $a(OCoLC)173136023
035 $a(OCoLC)173136023
035 $a(OCoLC)173136023$z(OCoLC)156819267
040 $aDLC$cDLC$dBAKER$dUKM$dBTCTA$dYDXCP$dC#P$dIXA$dRUQBL$dOrLoB-B
049 $aCNUM
050 00 $aHD59.2$b.G35 2008
082 00 $a659.2$222
100 1 $aGaines-Ross, Leslie.
245 10 $aCorporate reputation :$b12 steps to safeguarding and recovering reputation /$cLeslie Gaines-Ross.
246 30 $a12 steps to safeguarding and recovering reputation
246 3 $aTwelve steps to safeguarding and recovering reputation
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2008.
300 $axx, 183 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 161-174) and index.
505 0 $aCh. 1. Reputation Matters -- A Tipping Point -- Reputation Advantage -- Ch. 2. Reputation Loss -- Reputation Erosion -- The New Reputation Rules of Engagement -- Ch. 3. Second Acts -- Reputation Rising -- One Step at a Time -- Ch. 4. Rescue -- Step 1: Take the Heat - Leader First -- Step 2: Communicate Tirelessly -- Step 3: Don't Underestimate Your Critics and Competitors -- Step 4: Reset the Company Clock -- Ch. 5. Rewind -- Step 5: Analyze What Went Wrong and Right -- Step 6: Measure, Measure, and Measure Again -- Ch. 6. Restore -- Step 7: Right the Culture -- Step 8: Seize the Shift -- Step 9: Brave the Media -- Ch. 7. Recover -- Step 10: Build a Drumbeat of Good News -- Step 11: Commit to a Marathon, Not a Sprint -- Step 12: Minimize Reputation Risk -- Ch. 8. Return to Flight -- Reputation Loss is All but Inevitable -- Reputation Recovery Comes With No Expiration Date -- Reputation Wounds are Often Self-inflicted -- New Reputation Perils Lie Ahead -- Reputation Radar is Not a Luxury -- Reputation Halos Do Not Make you a Saint -- Reputation is and Always Will be a Job For CEOs -- Beyond The Bottom Line -- Reputation Capital Rules.
650 0 $aCorporate image.
650 0 $aResponsibility.
650 0 $aCorporations$xPublic relations.
650 0 $aOrganizational effectiveness.
650 6 $aEntreprises$xImage.
650 6 $aResponsabilite?.
650 6 $aEntreprises$xRelations publiques.
650 6 $aEfficacite? organisationnelle.
938 $aBaker & Taylor$bBKTY$c39.95$d29.96$i0470171502$n0007330066$sactive
938 $aYBP Library Services$bYANK$n2574358
938 $aBaker and Taylor$bBTCP$nBK0007457031
947 $fSOBM-MGT$hCIRCSTACKS$p$34.36$q1
949 $aHD 59.2 .G35 2008$i31786102592737
994 $a92$bCNU
999 $aHD 59.2 .G35 2008$wLC$c1$i31786102592737$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u11/2/2009