MARC Record from marc_nuls

LEADER: 02704cam 2200433 a 4500
001 9919781010001661
005 20150423122739.0
008 110711s2012 nyua b 001 0 eng
010 $a 2011029170
019 $a730413685
020 $a9780231159104 (cloth : alk. paper)
020 $a0231159102 (cloth : alk. paper)
020 $a9780231530316 (e-book)
020 $a0231530315 (e-book)
035 $a(CSdNU)u512320-01national_inst
035 $a(OCoLC)741340070
035 $a(OCoLC)741340070
040 $aDNLM/DLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dNLM$dMOF$dBWX$dCDX$dUKMGB$dTAW $dVP@$dBDX$dSGB$dTTU
042 $apcc
049 $aCNUM
050 4 $aQP458$b.S44 2012
060 00 $a2011 M-141
060 10 $aWV 301
082 00 $a612.8$223
100 1 $aShepherd, Gordon M.,$d1933-
245 10 $aNeurogastronomy :$bhow the brain creates flavor and why it matters / $cGordon M. Shepherd.
260 $aNew York :$bColumbia University Press,$cc2012.
300 $axiii, 267 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Noses and smells. The revolution in smell and flavor -- Dogs, humans, and retronasal smell -- How the mouth fools the brain -- The molecules of flavor -- pt. 2. Making pictures of smells. Smell receptors for smell molecules -- Forming a sensory image -- Images of smell : an "aha" moment -- A smell is like a face -- Pointillist images of smell -- Enhancing the image -- Creating, learning, and remembering smell -- pt. 3. Creating flavor. Smell and flavor -- Taste and flavor -- Mouth-sense and flavor -- Seeing and flavor -- Hearing and flavor -- The muscles of flavor -- Putting it together : the human brain flavor system -- pt. 4. Why it matters. Flavor and emotions -- Flavor and memory : reinterpreting Proust -- Flavor and obesity -- Decisions and the neuroeconomics of flavor and nutrition -- Plasticity in the human brain flavor system -- Smell, flavor, and language -- Smell, flavor, and consciousness -- Smell and flavor in human evolution -- Why flavor matters.
520 $aChallenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. --from publisher description
650 0 $aNose$xPhysiology.
650 0 $aSmell$xPhysiological aspects.
650 0 $aTaste$xPhysiological aspects.
650 0 $aBrain$xPhysiology.
947 $fSCIENCE$hCIRCSTACKS$p$21.46$q1
949 $aQP458 .S44 2012$i31786102805337
994 $a92$bCNU
999 $aQP 458 .S44 2012$wLC$c1$i31786102805337$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u3/6/2013