MARC Record from marc_nuls

LEADER: 02366cam 22005054a 4500
001 9919826580001661
005 20150423123004.0
008 060926s2007 enka b 001 0 eng
010 $a 2006050835
015 $aGBA687562$2bnb
016 7 $a013578031$2Uk
020 $a0230001998 (hbk.)
020 $a9780230001992 (hbk.)
029 1 $aYDXCP$b100448089
029 1 $aNLGGC$b298487810
035 $a(CSdNU)u304141-01national_inst
035 $a(OCoLC)71951905
035 $a(OCoLC)71951905
035 $a(OCoLC)71951905
040 $aDLC$cDLC$dBAKER$dBWKUK$dYDXCP$dUKM$dNLGGC$dOrLoB-B
049 $aCNUM
050 00 $aHF5415.153$b.K66 2007
082 00 $a658.5/75$222
084 $a85.15$2bcl
100 1 $aKono, Toyohiro.
245 10 $aStrategic new product development for the global economy /$cToyohiro Kono and Leonard Lynn.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2007.
300 $axvi, 263 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 238-245) and index.
505 0 $aCh. 1. What is a new product? -- Ch. 2. Why new products fail -- Ch. 3. New product development processes -- Ch. 4. The globalization of new product development -- Ch. 5. Creating a new product concept -- Ch. 6. Organizing for effective new product development -- Ch. 7. Creativity in research organizations -- Ch. 8. Evaluating new products during the development process -- Ch. 9. Launching a new product -- Ch. 10. Stopping an NPD process and changing product mixes -- Ch. 11. Recent trends -- Ch. 12. Success factors in new product development.
650 0 $aNew products$xManagement.
650 0 $aProduct management.
650 0 $aStrategic planning.
650 0 $aBusiness planning.
650 0 $aInternational business enterprises$xManagement$vCase studies.
650 17 $aProductontwikkeling.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aTechnische ontwikkeling.$2gtt
700 1 $aLynn, Leonard H.
938 $aBaker & Taylor$bBKTY$c85.00$d85.00$i0230001998$n0007002034$sactive
938 $aYBP Library Services$bYANK$n100448089
947 $fSOBM-INT$hCIRCSTACKS$p$73.10$q1
949 $aHF 5415.153 .K66 2007$i31786102199228
994 $a92$bCNU
999 $aHF 5415.153 .K66 2007$wLC$c1$i31786102199228$d9/23/2013$e9/5/2013 $lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u9/17/2007