MARC Record from marc_nuls

LEADER: 01780pam 22003734a 4500
001 9920063900001661
005 20150423124240.0
008 040621s2004 enka b 001 0 eng
010 $a 2004014622
020 $a0749442921
035 $a(CSdNU)u236566-01national_inst
035 $a(OCoLC)55738135
035 $a(OCoLC)55738135
040 $aDLC$cDLC$dYDX
042 $apcc
049 $aCNUM
050 00 $aHF5415.5$b.C6625 2004
082 00 $a658.8/34$222
245 00 $aConsumer insight :$bhow to use data and market research to get closer to your customer /$c[edited by] Merlin Stone, Alison Bond & Bryan Foss.
260 $aLondon ;$aSterling, Va. :$bKogan Page, c2004.
300 $axv, 288 p. :$bill. ;$c24 cm.
490 1 $aMarket research in practice
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight.
650 0 $aCustomer relations$xManagement.
650 0 $aMarketing research.
650 0 $aDatabase marketing.
700 1 $aStone, Merlin,$d1948-
700 1 $aBond, Alison.
700 1 $aFoss, Bryan.
830 0 $aMarket research in practice series.
949 $aHF 5415.5 .C6625 2004$i31786101880703
994 $a92$bCNU
999 $aHF 5415.5 .C6625 2004$wLC$c1$i31786101880703$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u1/10/2005