| Record ID | marc_nuls/NULS_PHC_180925.mrc:186607014:2841 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:186607014:2841?format=raw |
LEADER: 02841cam 2200433 i 4500
001 9925236479701661
005 20151127043208.8
008 150626s2015 mdua b 001 0 eng
010 $a 2015015115
020 $a9781442254206$qhardcover$qalkaline paper
020 $a1442254203$qhardcover$qalkaline paper
020 $a9781442254213$qpaperback$qalkaline paper
020 $a1442254211$qpaperback$qalkaline paper
020 $z9781442254220$qelectronic book
035 $a99967621318
035 $a(OCoLC)908071239
035 $a(OCoLC)ocn908071239
040 $aDLC$erda$beng$cDLC$dYDX$dYDXCP$dBTCTA$dBDX$dOCLCF$dNBU$dCDX$dIAD
042 $apcc
043 $an-us---
050 00 $aZ716.3$b.C78 2015
082 00 $a021.7$223
245 00 $aCreative library marketing and publicity :$bbest practices /$cedited by Robert J. Lackie and M. Sandra Wood.
264 1 $aLanham, Maryland :$bRowman & Littlefield,$c[2015]
300 $axi, 190 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aBest practices in library services
504 $aIncludes bibliographical references and index.
505 0 $aBuilding a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
650 0 $aLibraries$xMarketing.
650 0 $aLibraries$xPublic relations.
650 0 $aLibraries$zUnited States$vCase studies.
700 1 $aLackie, Robert J.,$d1966-$eeditor.
700 1 $aWood, M. Sandra,$eeditor.
830 0 $aBest practices in library services.
947 $hCIRCSTACKS$r31786103033673
980 $a99967621318