MARC Record from marc_nuls

LEADER: 02057pam 22003854a 4500
001 9922544760001661
005 20150423144249.0
008 990810s2000 caua b 001 0 eng
010 $a 99006831
020 $a078794663X (acid-free paper)
035 $a(CSdNU)u84375-01national_inst
035 $a(Sirsi) l99006831
035 $a(Sirsi) l99006831
035 $a(Sirsi) 01-AAJ-1262
035 $a 99006831
040 $aDLC$cDLC$dNhCcYBP
042 $apcc
043 $aa-ja---$aa------
050 00 $aHF 5415.12 J3$bF54 2000
100 1 $aFields, George,$d1928-
245 10 $aLeveraging Japan :$bmarketing to the new Asia /$cGeorge Fields, Hotaka Katahira, Jerry Wind ; with Robert E. Gunther.
260 $aSan Francisco :$bJossey-Bass,$cc2000.
300 $axxi, 328 p. :$bill. ;$c24 cm.
490 1 $aThe Jossey-Bass business & management series
504 $aIncludes bibliographical references (p. 295-311) and index.
505 0 $aThe fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From "tap water" marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research.
650 0 $aMarketing$zJapan.
650 0 $aMarketing$zAsia.
650 0 $aConsumers$zJapan$xAttitudes.
650 0 $aConsumers$zAsia$xAttitudes.
700 1 $aKatahira, Hotaka,$d1948-
700 1 $aWind, Yoram.
830 0 $aJossey-Bass business & management series.
948 $a05/08/2000$b05/22/2000
999 $aHF 5415.12 J3 F54 2000$wLC$c1$i31786101233754$d3/19/2004$f3/19/2004 $g1$lCIRCSTACKS$mNULS$rY$sY$tBOOK$u5/22/2000