MARC Record from marc_nuls

LEADER: 02389cam 22004214a 4500
001 9922194780001661
005 20150423142731.0
008 110506s2011 nyua b 001 0 eng
010 $a 2011018676
020 $a9780230114890 (hardback)
020 $a023011489X (hardback)
035 $a(CSdNU)u486228-01national_inst
035 $a(OCoLC)701019983
035 $a(OCoLC)701019983
035 $a(OCoLC)701019983
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dIUL$dIG#$dCDX$dBDX
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHF5827.85$b.N48 2011
082 00 $a659.1088/640973$223
084 $aHIS036060$aHIS036040$aHIS036070$aHIS054000$aSOC052000$2bisacsh
100 1 $aNeuhaus, Jessamyn.
245 10 $aHousework and housewives in modern American advertising :$bmarried to the mop /$cJessamyn Neuhaus.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2011.
300 $axii, 273 p. :$bill ;$c22 cm.
504 $aIncludes bibliographical references (p. [227]-263) and index.
505 0 $aThe laundry room -- The bathroom -- The kitchen -- The living room.
520 $a"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"-- $cProvided by publisher.
650 0 $aSex role in advertising$zUnited States.
650 0 $aStereotypes (Social psychology) in advertising$zUnited States.
650 0 $aWomen in advertising$zUnited States.
650 0 $aHousewives as consumers$zUnited States.
947 $fSOBM$hCIRCSTACKS$p$73.10$q1
949 $aHF5827.85 .N48 2011$i31786102830327
994 $a92$bCNU
999 $aHF 5827.85 .N48 2011$wLC$c1$i31786102830327$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u5/30/2012