MARC Record from marc_nuls

LEADER: 03355cam 2200421 a 4500
001 9922702290001661
005 20161129163300.0
008 120426s2012 nyua b 001 0 eng
010 $a 2012016612
020 $a9780230341067 (alk. paper)
020 $a0230341063 (alk. paper)
035 $a(CSdNU)u522523-01national_inst
035 $a(OCoLC)745979549
035 $a(OCoLC)745979549
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dBDX$dCDX$dYDXCP$dOCLCO$dBWX$dSOI$dMUU
042 $apcc
049 $aCNUM
050 00 $aHF5415$b.R55175 2012
082 00 $a381.09$223
245 04 $aThe rise of marketing and market research /$cedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2012.
300 $avi, 312 p. :$bill. ;$c23cm.
490 1 $aWorlds of consumption
504 $aIncludes bibliographical references and index.
505 0 $aThe origins of marketing and market research: information, institutions, and markets / Hartmuf Berghoff, Philip Scranton, and Uwe Spiekermann -- Selling Indian indigo in traditional and modern European markets, 1780-1910 / Alexander Engel -- "Cotton guessers": crop forecasters and the rationalizing of uncertainty in American cotton markets, 1890-1905 / Jamie L. Pietruska -- Mail-order doctors and market research, 1890-1930 / Daniel J. Robinson -- Marking metropolitan markets: information, intermediaries, and real estate in modern Paris / Alexia M. Yates -- Introducing small firms to international markets: the debates over the commercial museums in France and Germany, 1880-1910 / Severine Antigone Marin -- Making the ledgers talk: customer control and the origins of retail data mining, 1920-1940 / Josh Lauer -- Markets, consumers, and the state: the uses of market research in government and the public sector in Britain, 1925-1955 / Stefan Schwarzkopf -- Mrs. Housewife and the ad men: advertising, market research, the mass consumption in postwar Britain / Sean Nixon -- Subliminal seduction: the politics of consumer research in post-World War II America / Kenneth Lipartito -- Gender realignment: the design and marketing of gas stations for women / Greg Donofrio -- The bad science and the black arts: the reception of marketing in socialist Europe / Patrick Hyder Patterson.
520 $a"Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India."--Publisher's website.
650 0 $aMarketing$xHistory.
650 0 $aMarketing research$xHistory.
650 0 $aEconomic history.
700 1 $aBerghoff, Hartmut.
700 1 $aScranton, Philip.
700 1 $aSpiekermann, Uwe,$d1963-
830 0 $aWorlds of consumption.
947 $fSOBM$hCIRCSTACKS$p$77.40$q1
949 $aHF5415 .R55175 2012$i31786102821334
994 $a92$bCNU
999 $aHF 5415 .R55175 2012$wLC$c1$i31786102821334$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u5/23/2013