MARC Record from marc_nuls

LEADER: 02548cam 2200373Ii 4500
001 9925265609601661
005 20170316075256.9
008 160926s2017 ctu b 001 0 eng d
020 $a9780300212198$q(cloth ;$qalk. paper)
020 $a0300212194$q(cloth ;$qalk. paper)
035 $a99971405271
035 $a(OCoLC)959871776
035 $a(OCoLC)ocn959871776
040 $aTOH$beng$erda$cTOH$dOCLCQ$dYUS$dOCLCO$dJAS$dCLE$dFMG$dGK7$dJDP$dOCLCF$dIGA$dABG$dVP@$dYDX$dTXDRI$dKMS$dOCLCQ
050 4 $aHF5415.32$b.T876 2017
082 04 $a658.8342$223
100 1 $aTurow, Joseph,$eauthor.
245 14 $aThe aisles have eyes :$bhow retailers track your shopping, strip your privacy, and define your power /$cJoseph Turow.
246 30 $aHow retailers track your shopping, strip your privacy, and define your power
264 1 $aNew Haven :$bYale University Press,$c[2017]
264 4 $c℗♭2017
300 $a331 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 277-314) and index.
505 0 $aA frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
520 $a"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--$cAmazon.
650 0 $aConsumer profiling.
650 0 $aConsumer behavior.
650 0 $aMarketing$xTechnological innovations.
650 0 $aCustomer services$xTechnological innovations.
947 $hCIRCSTACKS$r31786103069248
980 $a99971405271