MARC Record from marc_nuls

LEADER: 02114cam 22003254a 4500
001 9919314810001661
005 20150423115448.0
008 990122s2000 ctua b 001 0 eng
010 $a 99013713
020 $a1567203035 (alk. paper)
035 $a(CSdNU)u88608-01national_inst
035 $a(Sirsi) l99013713
035 $a(Sirsi) l99013713
035 $a(Sirsi) 01-AAK-8539
035 $a 99013713
040 $aDLC$cDLC$dDLC$dOrPss
042 $apcc
050 00 $aHF 5415.1265$bS735 2000
100 1 $aSteinbock, Dan.
245 14 $aThe birth of Internet marketing communications /$cDan Steinbock.
260 $aWestport, Conn. :$bQuorum,$c2000.
300 $axvi, 308 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPrologue: The Crisis Speech -- The First Years: From Home Pages to Websites and Portals -- From Mass Marketing to Internet Dynamics: The Proliferation of Marketing Channels -- The Eclipse of Mass Marketing -- Browsers, Home Pages, and Websites -- Relationship Marketing and Business-to-Business Marketing -- Technology Marketing: Ideas and Campaigns -- From Relationship Marketing to Real Time -- The Internet, Intranets, and Marketing Channels -- Consumer Marketing on the Web -- The Promise of Interactive Marketing -- Direct Response and One-to-One Marketing -- The Story of Zima: From Home Pages to Websites -- The Story of Banner Advertising: Banners, Direct, and Standardization -- Mass Marketers Launch Websites -- Ad Banners and Online Communities -- Problems of Online Branding -- Online and Offline Advertising -- Broadcast Hybrids -- Online Access and Community Providers -- Toward Ad Networks -- World Wide Web--Global Marketing and Global Marketers -- Toward Global Markets -- Epilogue: "The War for Eyeballs".
650 0 $aInternet marketing.
650 0 $aCommunication in marketing.
650 0 $aWorld Wide Web.
650 0 $aInternet.
948 $a10/27/2000$b01/04/2001
999 $aHF 5415.1265 S735 2000$wLC$c1$i31786101256250$d4/5/2013$e11/25/2009 $f3/19/2004$g1$lCIRCSTACKS$mNULS$n2$q1$rY$sY$tBOOK$u1/4/2001