| Record ID | marc_nuls/NULS_PHC_180925.mrc:147198973:1455 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:147198973:1455?format=raw |
LEADER: 01455cam 2200313 a 4500
001 9922535950001661
005 20150423144236.0
008 960516s1996 nyua b 001 0 eng
010 $a 96021256
015 $aGB97-18115
019 $a36529625
020 $a0471165654 (alk. paper)
035 $a(CSdNU)u62273-01national_inst
035 $a(OCoLC)34772187
035 $a(Sirsi) 01-AAG-6569
040 $aDLC$cDLC$dUKM
049 $aCNUM
050 00 $aHF6178$b.D78 1996
100 1 $aDru, Jean-Marie.
245 10 $aDisruption :$boverturning conventions and shaking up the marketplace /$cJean-Marie Dru.
260 $aNew York :$bJohn Wiley & Sons,$cc1996.
300 $aviii, 239 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 221-223) and index.
505 0 $aIntroduction: beyond advertising borders -- The road to disruption. Retrospective -- Discontinuity -- The disruption discipline. Disruption -- Convention -- Vision -- Disruption in practice. Disruption methodology -- Disruption sources -- Disruption and the road ahead. Disruption in the information age -- Disruption and the role of the agency.
650 0 $aAdvertising$xCross-cultural studies.
650 0 $aAdvertising agencies.
650 0 $aCreative ability in business.
948 $a10/13/1999$b10/13/1999
999 $aHF 6178 D78 1996$wLC$c1$i31786100953865$d3/25/2004$f3/25/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u1/27/1998$o.STAFF. Pieces: 00001