MARC Record from marc_nuls

LEADER: 06832cam 2200409 a 4500
001 9921071020001661
005 20150423133012.0
008 110124s2011 flua b 001 0 eng
010 $a 2011002157
016 7 $a015701580$2Uk
019 $a712651137
020 $a9781601383167 (pbk. : alk. paper)
020 $a1601383169 (pbk. : alk. paper)
035 $a(CSdNU)u481987-01national_inst
035 $a(OCoLC)316834212
035 $a(OCoLC)316834212
035 $a(OCoLC)316834212
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042 $apcc
049 $aCNUM
050 00 $aHF5415.1265$b.W63 2011
082 00 $a658.8/72$222
100 1 $aWoessner, Stephen,$d1972-
245 10 $aIncrease online sales through viral social networking :$bhow to build your website traffic and online sales using Facebook, Twitter, and LinkedIn--in just 15 steps /$cStephen Woessner.
260 $aOcala, Fla. :$bAtlantic Pub. Group,$cc2011.
300 $a287 p. :$bill ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- Introduction -- What you will find in this book -- 1. Your social networking business briefing. How social networking and viral marketing create viral social networking -- Overviews, popularity, and member demographics of Facebook, Twitter, and Linkedin -- Facebook overview -- Twitter overview -- Linkedin overview -- The three CS of viral social networking -- Step 1: decide which social networks are ideal for your business goals -- 2. Facebook fundamentals. Creating your Facebook account -- Finding Facebook friends -- Completing your Facebook profile -- Updating your Facebook profile photo -- Facebook account and privacy settings -- Writing your first Facebook status update -- Writing on a friend's Facebook wall -- Inbox messages -- Creating a Facebook official page for your business -- 3. Twitter fundamentals. Search engine indexing of tweets -- Creating a Twitter account -- Customize your Twitter profile -- Select your background image -- Begin tweeting and attracting followers -- Replies and retweets -- Retweets -- 4. Linkedin fundamentals. Creating a Linkedin account -- Finding Linkedin connections -- Completing your Linkedin profile -- Your photo -- Summary -- Recommendations -- Linkedin account and privacy settings -- Writing your first network update -- Commenting on network updates by connections -- Inmail messages -- Linkedin groups: joining and creating -- 5. Building your online community. Step 5: announce your social networking participation to customers and prospects -- Featuring social networking addresses within promotional materials -- Including clickable links within your e-mail signature -- Placing clickable Facebook, Twitter, and Linkedin logos within your website design template -- Sending e-mail campaigns to your customers and prospects -- Launching a promotion with incentives -- Step 6: expand your sphere of influence by learning how to add members to your online brand community. Remain active with Twitter -- Become a guest speaker within your local business community -- Get quoted in the media -- Share your expertise by writing -- Get on the professional speaking circuit -- 6. Give your community members what they want - great content. Step 7: write effective and persuasive social networking posts that share aspects of your life -- and business with your online community -- Recommended topics -- Elements of an effective or persuasive post -- Step 8: create compelling content that your online community wants that will increase your website traffic -- Follow word count best practices -- Follow keyword frequency best practices -- Make content visually interesting with photos and graphics -- Include headlines that capture interest -- Make a simple call-to-action statement -- Use photo albums to strengthen and deepen community member relationships -- Harness the power of video and/or audio -- Step 9: increase conversion rates by blending product or service-related links into your web-based contents. Share your content to your community. Step 10: distribute content to your online community via status and network updates on Facebook, Twitter, and Linkedin -- Step 11: follow a proven 6:1 ratio for the context of your social networking posts -- Step 12: build trust and genuine relationships with your online community members -- Step 13: manage your viral social networking strategy in just ten minutes a day -- 8. Boost your social networking efficiency and effectiveness. Interview with Mark Schmulen -- Step 14: use free tools like Nutshellmail to save even more time -- 9. Measuring your results. Step 15: install and use Google analytics to track and measure your viral social networking results -- Part 1 install Google analytics -- Part 2 measuring social networking effectiveness -- 10. Pulling it all together. Frequently asked questions about viral social networking -- Small business success stories -- Success story No. 1: SEOTrainingProducts.com -- Success story No. 2: Jay Ehret, owner of The Marketing Spot -- Success story No. 3: William Carr, founder of AutismLyrics.com -- Conclusion -- Appendix A: Resources and suggested reading -- Glossary -- Bibliography -- Author Stephen Woessner -- Index.
520 $aThis volume is a complete guide to increasing your online conversion rate by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.
650 0 $aInternet marketing.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aSocial media$xEconomic aspects.
650 0 $aSelling.
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