| Record ID | marc_nuls/NULS_PHC_180925.mrc:126236521:1928 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:126236521:1928?format=raw |
LEADER: 01928cam 2200397Ia 4500
001 9921088800001661
005 20150423133110.0
008 050510s2005 nju b 001 0 eng d
019 $a60348688
020 $a0787981249 (pbk.)
035 $a(CSdNU)u261275-01national_inst
035 $a(OCoLC)60338709
035 $a(OCoLC)60338709
040 $aNSB$cNSB$dYBM$dOCLCQ$dCNU
043 $an-us---
049 $aCNUM
090 $aLB2342.8$b.T65 2005
092 $a659.2/937873
100 1 $aToma, J. Douglas.
245 14 $aThe uses of institutional culture :$bstrengthening identification and building brand equity in higher education /$cJ. Douglas Toma, Greg Dubrow, and Matthew Hartley.
246 30 $aStrengthening identification and building brand equity in higher education
260 $aHoboken, NJ :$bWiley Periodicals, Inc. ;$aSan Francisco : $bJossey-Bass,$cc2005.
300 $axiii, 105 p. ;$c23 cm.
440 0 $aASHE-ERIC higher education report,$x0884-0040 ;$vv. 31, no. 2
504 $aIncludes bibliographical references (p. 79-96) and indexes.
505 0 $aIdentification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity.
650 0 $aUniversities and colleges$zUnited States$xPublic relations.
650 0 $aEducation, Higher$xMarketing.
650 0 $aEducation, Higher$xAims and objectives.
650 0 $aCollege publicity$zUnited States.
650 0 $aUniversities and colleges$zUnited States$xAdministration.
650 0 $aEducation, Higher$xPlanning.
700 1 $aDubrow, Greg.
700 1 $aHartley, Matthew.
994 $aC0$bCNU
999 $aLB 2342.8 .T65 2005$wLC$c1$i31786102011233$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u12/21/2005