MARC Record from Miami University of Ohio

LEADER: 02120cam 22003134a 4500
001 ocn144547605
005 20071215000000.0
008 070605t20072008paua b 001 0 eng
010 $a2007022655
020 $a9781592134557 (cloth : alk. paper)
020 $a9781592134564 (pbk. : alk. paper)
020 $a1592134556 (cloth : alk. paper)
020 $a1592134564 (pbk. : alk. paper)
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP
043 $an-us---
049 $aMIAA
050 00 $aJK2281$b.C27 2007
245 00 $aCampaign advertising and American democracy /$cMichael M. Franz ... [et al.]
260 $aPhiladelphia :$bTemple University Press,$c2007, c2008
300 $axiv, 197 p. :$bill. ;$c23 cm
504 $aIncludes bibliographical references (p. [187]-193) and index
505 0 $aCampaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads
650 0 $aPolitical campaigns$zUnited States
650 0 $aAdvertising, Political$zUnited States
700 1 $aFranz, Michael M.,$d1976-
907 $a.b37405718$b02-21-08$c12-17-07
998 $akngl$b12-20-07$cm$da$e-$feng$gpau$h0$i0
947 $akmf
945 $g1$i35054030316232$j0$lkngli$nreceipt time 12-20-2007/1/2:13:01 PM/2:13:04 PM/2:13:56 PM/2:13:59 PM $o-$p$0.00$q-$r-$s-$t0$u1$v0$w0$x0$y.i4503199x$z12-20-07