| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:184314713:3536 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:184314713:3536?format=raw |
LEADER: 03536cam a22007454a 4500
001 ocn520713480
003 OCoLC
005 20191109071643.6
008 100722s2010 enka b 001 0 eng
010 $a 2010281197
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020 $a9780199568925$q(pbk.)
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050 00 $aHF5823$b.F54 2010
055 3 $aHF5823$b.F54 2010
082 04 $a659.1$222
084 $aF713.8$2clc
049 $aMAIN
100 1 $aFletcher, Winston.
245 10 $aAdvertising :$ba very short introduction /$cWinston Fletcher.
260 $aOxford ;$aNew York :$bOxford University Press,$c2010.
300 $a140 pages :$billustrations ;$c18 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aVery short introductions ;$v234
504 $aIncludes bibliographical references (pages 133-153) and index.
505 0 $aWhat does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society.
520 $aAdvertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher, a leading authority on advertising, looks at the ways in which campaigns work (or fail to work), and the role of advertising in commerce, in the media, and in society. From the history and structure of the advertising industry to controversial areas such as advertising aimed at children, he highlights the benefits of advertising, and what the future may hold for the industry.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aAdvertising.
650 7 $aAdvertising.$2cct
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aWerbung$2gnd
650 7 $aReklam.$2sao
830 0 $aVery short introductions ;$v234.
938 $aBrodart$bBROD$n11096373$c$11.95
938 $aBaker and Taylor$bBTCP$nBK0008717162
938 $aCoutts Information Services$bCOUT$n10942722
938 $aYBP Library Services$bYANK$n3235837
938 $aBlackwell Book Service UK$bBBUK$nL0850273$c7.99
994 $a92$bERR
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