MARC Record from Marygrove College

LEADER: 03379cam a2200589 a 4500
001 ocn430053793
003 OCoLC
005 20191109071216.7
008 090827s2010 njua 001 0 eng
010 $a 2009035891
040 $aDLC$beng$cDLC$dYDX$dYDXCP$dBWX$dUKM$dALAUL$dBDX$dTULIB$dOCLCF$dOCLCQ$dCHVBK$dOCLCQ$dMMV$dSFR$dUKMGB$dNZBAL$dOCLCO$dOCLCA$dOCLCQ
015 $aGBA9A8132$2bnb
016 7 $a015414550$2Uk
020 $a9780132357791$q(hardback ;$qalk. paper)
020 $a0132357798$q(hardback ;$qalk. paper)
029 1 $aAU@$b000044609596
029 1 $aAU@$b000045534958
029 1 $aCHNEW$b000514487
029 1 $aCHVBK$b03558940X
029 1 $aNZ1$b13220124
029 1 $aUKMGB$b015414550
029 1 $aUNITY$b12086326X
035 $a(OCoLC)430053793
037 $bPearson P T R, C/O Pearson Education Order Dept 200 Old Tappan rd, Old Tappan, NJ, USA, 07675$nSAN 200-2175
050 00 $aHD30.37$b.S44 2010
082 00 $a658/.056754$222
049 $aMAIN
100 1 $aShah, Rawn.
245 10 $aSocial networking for business :$bchoosing the right tools and resources to fit your needs /$cRawn Shah.
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$c©2010.
300 $axv, 171 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aSocial computing on the ascent -- Sharing a social experience -- Leadership in social environments -- Social tasks : collaborating on ideas -- Social tasks : creating and managing information -- Social ecosystems and domains -- Building a social culture -- Engaging and encouraging members -- Community and social experience management -- Measuring social environments -- Social computing value.
520 $a"Organizations today aren't just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don't just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently. In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial 'micro-challenges' you'll face in keeping them vibrant."--Publisher description.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aBusiness enterprises$xComputer networks.
650 0 $aLeadership.
650 0 $aComputer software$xDevelopment.
650 7 $aBusiness enterprises$xComputer networks.$2fast$0(OCoLC)fst00842531
650 7 $aComputer software$xDevelopment.$2fast$0(OCoLC)fst00872537
650 7 $aLeadership.$2fast$0(OCoLC)fst00994701
650 7 $aSoziales Netzwerk$2gnd
650 7 $aSocial Media$2gnd
650 7 $aSoziale Software$2gnd
938 $aBrodart$bBROD$n10867627$c$29.99
938 $aYBP Library Services$bYANK$n3133291
994 $a92$bERR
976 $a31927000952421