MARC Record from Marygrove College

LEADER: 05785cam a22007334a 4500
001 ocn320800138
003 OCoLC
005 20191109072908.1
008 090604s2010 enka b 001 0 eng
010 $a 2009022314
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dC#P$dCDX$dUKM$dMNW$dDEBBG$dOCL$dUMC$dBDX$dOCLCF$dOCLCQ$dNZAUC$dRVA$dCEF$dTKN$dFQG$dERR$dOCLCQ$dUKMGB$dOCLCQ$dOCLCO
066 $cZsym
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016 7 $a015346877$2Uk
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029 1 $aAU@$b000044283381
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035 $a(OCoLC)320800138
050 00 $aHF5828$b.S73 2010
082 00 $a659.1/57$222
049 $aMAIN
245 00 $aShopper marketing :$bhow to increase purchase decisions at the point of sale /$ceditors, Markus Stahlberg and Ville Maila.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c©2010.
300 $axi, 244 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aScience of shopping / Paco Underhill -- Point of view on shopper marketing / Gordon Pincott -- Shopper marketing: the discipline, the approach / Jim Lucas -- Seven steps towards effective shopper marketing / Luc Desmedt -- Bringing shopper into category management / Brian Harris -- Illogic inside the mind of the shopper / Michael Sansolo -- For shoppers there's no place like home / Harvey Hartman -- Shopper mega-trends: health, wellness and the environment / Sara Lubbers -- Understanding shoppers' complex decisions / Gerardine Padbury -- The three shopping currencies / Herb Sorensen -- Making your brand part of a shopper solution / Jon Kramer -- Connecting, engaging and exciting shoppers / Michael Morrison and Meg Mundell -- Tailing your shoppers: retailing for the future / AnnaMaria M. Turano -- Retail media: a catalyst for shopper marketing / Gwen Morrison -- Integrated communications planning for shopper marketing / David Sommer -- The conversion model for shopper research / Clemens Steckner -- In-store measurements for optimizing shopper marketing / Rajeev Sharma.
505 0 $aThe missing link: turning shopper insight into practice / Toon van Galen -- Capitalize on unrealized demand among shoppers / Al Wittemen -- The loyalty ecosystem within your shopper environment / Bryan Pearson -- Overcoming common mistakes in shopper-centric retailing / Brian Ross and Miguel Pereira -- Touching the elephant / Chris Hoyt -- Shopper marketing as a crucial part of retailer partnership / Antti Syväniemi -- Collaborating to ensure shopper marketing execution / John Wilkins -- Putting the shopper into your marketing strategy / Matt Nitzberg -- Increasing shopper marketing profitability with innovative promotions / Markus Ståhlberg -- Nestlé Rossiya, Russia / Lubov Kelbakh -- Using emotional insight in shopper marketing / Ken Barnett -- Winning shoppers with cause marketing / Susan Gaible and Carol Cropp -- Tesco Fresh & Easy, USA / Simon Uwins -- Shopper-oriented pricing strategies / Jon Hauptman -- Packaging can be your best investment / Russ Napolitano -- Six principles to drive effective packaging / Scott Young -- How to maximize ROI with package promotions / Ville Maila.
520 $a"The aim of shopper marketing is to turn shoppers into buyers at the point of purchase. A relatively new area of marketing, it is attracting increased investment year on year-according to surveys is growing even faster than internet advertising, with an expected annual growth rate 21 per cent by 2010. Researh has shown that there is plenty of opportunity to influence customer's decision making in the store, so there is a lot at stake: at least 70 per cent of brand choices are made in the store; some 68 per cent of purchases are not planned in advance; Only 5 per cent of shoppers are loyal to one brand of the product group."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aAdvertising, Point-of-sale.
650 0 $aMarketing.
650 0 $aConsumers$xDecision making.
650 0 $aShopping$xDecision making.
650 7 $aAdvertising, Point-of-sale.$2fast$0(OCoLC)fst00797959
650 7 $aConsumers$xDecision making.$2fast$0(OCoLC)fst00876415
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aShopping$xDecision making.$2fast$0(OCoLC)fst01116888
650 7 $aEinkaufen$2gnd
650 7 $aEinzelhandel$2gnd
650 7 $aMarketingmanagement$2gnd
650 7 $aVerbraucherforschung$2gnd
650 7 $aVerbraucherverhalten$2gnd
655 4 $aAufsatzsammlung
700 1 $aStahlberg, Markus.
700 1 $aMaila, Ville.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018861210&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018861210&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
880 41 $6856-00/Zsym$3Table of contents$uhttp://bvbr.bib-bvb.de:8991/Ffunc=service&doc�library=BVB01&doc�number=018861210&line�number=0001&func�code=DB�RECORDS&service�type=MEDIA
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938 $aBaker and Taylor$bBTCP$nBK0008361544
938 $aCoutts Information Services$bCOUT$n10127923
938 $aYBP Library Services$bYANK$n3057396
994 $a92$bERR
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