| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:174089600:4992 |
| Source | Marygrove College |
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LEADER: 04992cam a2200853 a 4500
001 ocn192109790
003 OCoLC
005 20191109072248.2
007 ta
008 080214s2008 enka bf 001 0 eng
010 $a 2008006860
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020 $a9780749454456
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035 $a(OCoLC)192109790$z(OCoLC)191922449$z(OCoLC)271720345$z(OCoLC)893458062$z(OCoLC)1058466129$z(OCoLC)1059562042$z(OCoLC)1062041602$z(OCoLC)1077992062$z(OCoLC)1087476747
050 00 $aHF5718.3$b.F67 2008
082 00 $a808/.066659$222
082 04 $a659.2$222
084 $a18.04$2bcl
084 $aKOM 335f$2stub
084 $aWIR 840f$2stub
049 $aMAIN
100 1 $aFoster, John,$d1926-
245 10 $aEffective writing skills for public relations /$cJohn Foster.
250 $a4th ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2008.
300 $axvi, 270 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPR in practice series
504 $aIncludes bibliographical references (pages 259-260) and index.
505 0 $a1. The importance of style: an overview -- 2. Trouble with plurals and possessives -- 3. Making your mark -- 4. Down with capitalism! -- 5. Cliches, jargon and other worn words -- 6. Is it easy to read? -- 7. Headlines: making them work -- 8. Dealing with figures and abbreviations -- 9. Keep it short, simple -- and plain -- 10. Writing for the press -- 11. Captions: how to handle them -- 12. What editing is all about -- 13. Skills and styles for the office -- 14. Traps, snares and pitfalls -- 15. Americanisms -- the differences -- 16. The spoken word: pronunciation pointers -- 17. Principles of presentation -- 18. Writing for the web -- 19. Tone -- the linchpin of reputation -- 20. Finance matters -- 21. Is it legal? -- App. 1. English grammar -- some definitions -- App. 2. Confusing pairs of words -- App. 3. Glossary and jargon buster -- App. 4. When you're lost for words.
520 1 $a"This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential editing skills." "Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aBusiness writing$vHandbooks, manuals, etc.
650 0 $aPublic relations$vHandbooks, manuals, etc.
650 7 $aBusiness writing.$2fast$0(OCoLC)fst00842936
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aTextgestaltung$2gnd
650 7 $aWirtschaftssprache$2gnd
650 7 $aÖffentlichkeitsarbeit$2gnd
650 17 $aPublic relations.$2gtt
650 17 $aHandelscorrespondentie.$2gtt
650 17 $aSchrijfvaardigheid.$2gtt
650 17 $aEngels.$2gtt
655 4 $aElectronic books.
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 7 $aHandbooks and manuals.$2lcgft
830 0 $aPR in practice series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0835/2008006860-t.html
856 41 $uhttp://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749454456$zView this book online, via DawsonERA, both on- and off-campus
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0835/2008006860-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0835/2008006860-d.html
856 42 $uhttp://lib.leeds.ac.uk/search/febook3190658$zThis title is also available as an eBook. Click here.
938 $aBaker & Taylor$bBKTY$c37.50$d28.13$i0749451092$n0007616910$sactive
938 $aBaker and Taylor$bBTCP$nBK0007616910
938 $aYBP Library Services$bYANK$n2830106
994 $a92$bERR
976 $a31927000553260