MARC Record from Marygrove College

LEADER: 04813cam a22008654a 4500
001 ocn154677206
003 OCoLC
005 20191109072507.4
008 070621s2007 cau b 001 0deng
010 $a 2007025814
040 $aDLC$beng$cDLC$dBAKER$dYDXCP$dC#P$dBTCTA$dDCB$dIG#$dCQU$dHEBIS$dAU@$dZS3$dOCLCQ$dBDX$dOCLCF$dOCLCO$dOCL$dOCLCO$dOCLCQ$dOCL$dOCLCQ$dGZW$dGILDS$dOCLCO$dNTG$dJDP$dOCLCO$dUKMGB$dOCL
015 $aGBA769163$2bnb
016 7 $a013829390$2Uk
019 $a221141488
020 $a9781576754580$q(hardcover ;$qalk. paper)
020 $a1576754588$q(hardcover ;$qalk. paper)
020 $a9781576756270$q(pbk.)
020 $a1576756270$q(pbk.)
029 1 $aAU@$b000041942139
029 1 $aHEBIS$b195614151
029 1 $aIG#$b9781576754580
029 1 $aUKMGB$b013829390
035 $a(OCoLC)154677206$z(OCoLC)221141488
042 $apcc
043 $an-us---
050 00 $aE902$b.H373 2007
082 00 $a320.97301/4$222
049 $aMAIN
100 1 $aHartmann, Thom,$d1951-
245 10 $aCracking the code :$bhow to win hearts, change minds, and restore America's original vision /$cby Thom Hartmann.
260 $aSan Francisco, Calif. :$bBerrett-Koehler Publishers,$c©2007.
300 $a227 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aTelling your story -- Feeling comes first -- The meaning of a communication is the response you get -- The map is not the territory.
520 1 $a"Millions Of Working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thorn Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy." "Conservatives didn't intuit the path to persuasive messaging - they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation."--BOOK JACKET.
590 $bInternet Archive - 2
590 $bInternet Archive 2
600 10 $aHartmann, Thom,$d1951-
600 17 $aHartmann, Thom,$d1951-$2fast$0(OCoLC)fst00310165
651 0 $aUnited States$xPolitics and government$y2001-2009.
651 0 $aUnited States$xPolitics and government$y20th century.
650 0 $aLiberalism$zUnited States.
650 0 $aCommunication in politics$zUnited States.
650 0 $aCommunication$xPsychological aspects.
651 0 $aUnited States$xPolitics and government$xPhilosophy.
650 0 $aRadio personalities$zUnited States$vBiography.
650 0 $aPsychotherapists$zUnited States$vBiography.
650 7 $aCommunication in politics.$2fast$0(OCoLC)fst00870243
650 7 $aCommunication$xPsychological aspects.$2fast$0(OCoLC)fst00869986
650 7 $aLiberalism.$2fast$0(OCoLC)fst00997183
650 7 $aPolitics and government$2fast$0(OCoLC)fst01919741
650 7 $aPsychotherapists.$2fast$0(OCoLC)fst01081730
650 7 $aRadio personalities.$2fast$0(OCoLC)fst01738046
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aPolitische Kommunikation$2gnd
651 7 $aUSA.$2swd
648 7 $a1900-2009$2fast
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 4 $aBiography.
655 7 $aBiographies.$2lcgft
776 08 $iOnline version:$aHartmann, Thom, 1951-$tCracking the code.$dSan Francisco, Calif. : Berrett-Koehler Publishers, ©2007$w(OCoLC)608161931
776 08 $iOnline version:$aHartmann, Thom, 1951-$tCracking the code.$dSan Francisco, Calif. : Berrett-Koehler Publishers, ©2007$w(OCoLC)608486028
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0721/2007025814.html
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i1576754588$n0007202299$sactive
938 $aBaker & Taylor$bBKTY$c14.95$d11.21$i1576756270$n0007718834$sactive
938 $aBrodart$bBROD$n07226217$c$24.95
938 $aBaker and Taylor$bBTCP$nBK0007718834
938 $aIngram$bINGR$n9781576754580
938 $aYBP Library Services$bYANK$n2838742
938 $aYBP Library Services$bYANK$n2599359
994 $a92$bERR
976 $a31927000895224