| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:159610101:3846 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:159610101:3846?format=raw |
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005 20191109071922.3
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050 00 $aHC79.C6$bM384 2005
082 00 $a339.4/7$222
049 $aMAIN
100 1 $aMcCracken, Grant David,$d1951-
245 10 $aCulture and consumption II :$bmarkets, meaning, and brand management /$cGrant McCracken.
260 $aBloomington :$bIndiana University Press,$c©2005.
300 $ax, 226 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 193-220) and index.
505 0 $aLiving in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
520 8 $aA follow-up to the author's first book by the same title, this text trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aConsumption (Economics)$xHistory.
650 0 $aCulture$xHistory.
650 0 $aSocial values$xHistory.
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