MARC Record from Marygrove College

LEADER: 05578cam a2200829Ia 4500
001 ocm50317886
003 OCoLC
005 20191109073336.8
008 020807r20022000nyua b 001 0 eng d
040 $aIXA$beng$cIXA$dOCLCQ$dWEA$dOCL$dBAKER$dUBA$dBTCTA$dYDXCP$dQ3H$dMNY$dBUR$dDEBBG$dOCLCA$dAMAUA$dAUW$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dWLU$dOCLCO$dOCLCF$dBGU$dOCLCO$dOCLCQ$dOCLCA
019 $a78655774$a191220864$a262592853$a828178308$a1008846137
020 $a0312203438$q(hc)
020 $a9780312203436$q(hc)
020 $a0312421435$q(pbk.)
020 $a9780312421434$q(pbk.)
029 1 $aAU@$b000024667220
029 1 $aAU@$b000043748531
029 1 $aDEBBG$bBV014659768
029 1 $aDEBBG$bBV039791181
029 1 $aNZ1$b7310984
029 1 $aYDXCP$b1930453
035 $a(OCoLC)50317886$z(OCoLC)78655774$z(OCoLC)191220864$z(OCoLC)262592853$z(OCoLC)828178308$z(OCoLC)1008846137
045 $a003879656
050 4 $aHD69.B7$bK58 2002
082 04 $a658.4
084 $aLC 24000$2rvk
084 $aQP 624$2rvk
049 $aMAIN
100 1 $aKlein, Naomi,$d1970-
245 10 $aNo space, no choice, no jobs, no logo /$cNaomi Klein.
246 18 $aNo logo
260 $aNew York :$bPicador :$bDistributed by Holtzbrinck Publishers,$c©2002.
300 $axxiii, 502 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: London : Flamingo, 2000.
504 $aIncludes bibliographical references and index.
520 $aFirst published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this frontline report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher description.
505 0 $aIntroduction. A web of brands -- New branded world -- The brand expands : how the logo grabbed center stage -- Alt.everything : the youth market and the marketing of cool -- The branding of learning : ads in schools and universities -- Patriarchy gets funky : the triumph of identity marketing -- Brand bombing : franchises in the age of the superbrand -- Mergers and synergy : the creation of commercial utopias -- Corporate censorship : barricading the branded village -- The discarded factory : degraded production in the age of the superbrand -- Threats and temps : from working for nothing to "free agent nation" -- Breeding disloyalty : what goes around, comes around -- Culture jamming : ads under attack -- Reclaim the streets -- Bad mood rising : the new anticorporate activism -- The brand boomerang : the tactics of brand-based campaigns -- A tale of three logos : the swoosh, the shell and the arches -- Local foreign policy : students and communities join the fray -- Beyond the brand : the limits of brand-based politics -- Conclusion. Consumerism versus citizenship : the fight for the global common -- Afterword. Two years on the streets : moving through the symbols.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aBrand name products$xManagement.
650 0 $aBrand name products$xValuation$xManagement.
650 0 $aCommerce.
650 0 $aInternational business enterprises$xPolitical aspects.
650 0 $aInternational business enterprises$xPublic opinion.
650 0 $aBrand name products$xPolitical aspects.
650 0 $aBrand name products$xPublic opinion.
650 6 $aEntreprises multinationales.
650 6 $aProduits de marque.
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 7 $aBrand name products$xPublic opinion.$2fast$0(OCoLC)fst00837899
650 7 $aBrand name products$xValuation$xManagement.$2fast$0(OCoLC)fst00837905
650 7 $aCommerce.$2fast$0(OCoLC)fst00869279
650 7 $aInternational business enterprises$xPolitical aspects.$2fast$0(OCoLC)fst00976829
650 7 $aInternational business enterprises$xPublic opinion.$2fast$0(OCoLC)fst00976831
650 7 $aGlobalisierung$2gnd
650 7 $aKritik$2gnd
650 7 $aMarkenartikel$2gnd
650 7 $aMarkenimage$2gnd
650 7 $aVerbraucher$2gnd
650 7 $aEmpresas multinacionais (aspectos sociais)$2larpcal
650 7 $aMarcas comerciais.$2larpcal
650 7 $aPropaganda.$2larpcal
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/hol042/00710214.html
856 42 $uhttp://www.picadorusa.com
938 $aBaker & Taylor$bBKTY$c15.00$d11.25$i0312421435$n0003879209$sactive$zB&T Title: No Logo
938 $aBaker and Taylor$bBTCP$nbl2005015666
938 $aYBP Library Services$bYANK$n1930453
994 $a92$bERR
976 $a31927000602992