MARC Record from Library of Congress

LEADER: 01899cam a22003258a 4500
001 2011051601
003 DLC
005 20120703103531.0
008 120125s2012 cau 000 0 eng
010 $a 2011051601
020 $a9781611720020 (hardback)
040 $aDLC$cDLC
041 1 $aeng$hjpn
042 $apcc
043 $aa-ja---
050 00 $aTS105$b.K3813 2012
082 00 $a658.5/752$223
084 $aTEC016020$aBUS043020$2bisacsh
100 1 $aKawaguchi, Morinosuke,$d1961-
240 10 $aOtaku de onna no ko na kuni no monozukuri.$lEnglish
245 10 $aGeeky-girly innovation :$ba Japanese subculturalist's guide to technology and design /$cMorinosuke Kawaguchi.
260 $aBerkeley :$bStone Bridge Press,$c2012.
263 $a1202
300 $ap. cm.
520 $a"Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions.Morinosuke Kawaguchi is principal associate director for Arthur D. Little (Japan) and lectures at Tokyo Institute of Technology"--$cProvided by publisher.
520 $a"How to leverage a nation's "soft" subcultural icons, obsessions, and desires into products with irresistible consumer appeal"--$cProvided by publisher.
650 0 $aProduct design$zJapan.
650 0 $aSubculture$zJapan.
650 7 $aTECHNOLOGY & ENGINEERING / Industrial Design / Product.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Industrial.$2bisacsh