MARC Record from Library of Congress

LEADER: 02027nam a22003498i 4500
001 2012020851
003 DLC
005 20120524100303.0
008 120523s2012 nju b 001 0 eng
010 $a 2012020851
020 $a9781118099209
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHD69.B7$bW44 2012
082 00 $a658.8/27$223
084 $aDES007000$2bisacsh
100 1 $aWheeler, Alina.
245 10 $aDesigning brand identity :$ban essential guide for the whole branding team /$cAlina Wheeler.
250 $aFourth edition.
260 $aHoboken, New Jersey :$bJohn Wiley & Sons, Inc.,$c[2012]
263 $a1210
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aTrademarks$xDesign.
650 0 $aAdvertising$xBrand name products.
650 7 $aDESIGN / Graphic Arts / General.$2bisacsh