MARC Record from Library of Congress

LEADER: 01500nam a2200313 a 4500
001 2012392822
003 DLC
005 20120515092026.0
008 120515s2006 nyu b 001 0 eng d
010 $a 2012392822
015 $aGBA616688$2bnb
016 7 $a013386232$2Uk
020 $a0465078079 (pbk.)
020 $a9780465078073 (pbk.)
035 $a(OCoLC)ocm67839457
040 $aJRS$cJRS$dBAKER$dFBL$dYDXCP$dVRC$dBTCTA$dUKM$dNOW$dBDX$dDLC
042 $alccopycat
050 00 $aHF5718$b.S56 2006
082 04 $a808.543024658$222
100 1 $aSimmons, Annette.
245 14 $aThe story factor :$bsecrets of influence from the art of storytelling /$cAnnette Simmons.
246 30 $aSecrets of influence from the art of storytelling
250 $aRev. ed.
260 $aNew York :$bBasic Books,$c2006.
300 $axx, 299 p. ;$c21 cm.
504 $aIncludes bibliographical references (p. 287-290) and index.
505 0 $aThe six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.
650 0 $aBusiness communication.
650 0 $aStorytelling.