MARC Record from Library of Congress

LEADER: 03371cam a2200373 a 4500
001 2011040618
003 DLC
005 20120426093852.0
008 110927s2012 enkak b 001 0 eng
010 $a 2011040618
015 $aGBB220111$2bnb
016 7 $a016038718$2Uk
020 $a9780199760299 (pbk. : alk. paper)
020 $a0199760292 (pbk. : alk. paper)
035 $a(OCoLC)ocn755080618
040 $aDLC$beng$cDLC$dYDX$dYDXCP$dUKMGB$dBWX$dCGU$dDLC
042 $apcc
043 $an-us---
050 00 $aKF2979$b.D63 2012
082 00 $a346.7304/8$223
084 $aLAW000000$aLAW050000$2bisacsh
100 1 $aDobrusin, Eric M.
245 10 $aIntellectual property culture :$bstrategies to foster successful patent and trade secret practices in everyday business /$cEric M. Dobrusin, Ronald A. Krasnow.
246 30 $aStrategies to foster successful patent and trade secret practices in everyday business
250 $a2nd ed.
260 $aOxford ;$aNew York :$bOxford University Press,$cc2012.
300 $axv, 442 p. :$bill., forms ;$c24 cm.
520 $a"With the increasing public awareness of patents, U.S. Congress actively considering patent reform, and the U.S. Supreme Court taking on expanding numbers of patent cases, the pressure on innovation-based organizations to define and improve their intellectual property culture is higher than ever before. The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. IP laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless and productive as possible. This Second Edition offers more practice tips, coverage of recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools. With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program. Filled with illuminating examples and anecdotes from the authors' real-world experiences, the book contains valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, questionnaires, timelines, and other resources"--Provided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aThe intellectual property culture -- Building the culture -- Making the culture contagious : intellectual property within an organization -- The role of counsel -- Earning respect for your intellectual property -- Giving respect to valid patent rights -- Constructively sharing and transferring intellectual property -- Toward a successful intellectual property strategy -- Trade secrets and other intellectual property -- Confidential information and effective corporate trade secret programs -- Patenting inventions -- International flavor.
650 0 $aIntellectual property$zUnited States.
650 0 $aPatent practice$zUnited States.
650 0 $aTrade secrets$zUnited States.
700 1 $aKrasnow, Ronald A.