MARC Record from Library of Congress

LEADER: 02802cam a2200349 a 4500
001 2011025849
003 DLC
005 20120322142125.0
008 110714s2011 nyu b 001 0 eng
010 $a 2011025849
016 7 $a015879004$2Uk
020 $a9780312617912 (hardback)
020 $a0312617917 (hardback)
035 $a(OCoLC)ocn707969330
040 $aDLC$cDLC$dYDX$dBTCTA$dUKMGB$dYDXCP$dWIM$dIK2$dVP@$dBWX$dOMB$dPUL$dBDX$dDLC
042 $apcc
050 00 $aHM1236$b.T67 2011
082 00 $a005$223
084 $aBUS079000$aCOM060000$aBUS071000$2bisacsh
100 1 $aTorrenzano, Richard.
245 10 $aDigital assassination :$bprotecting your reputation, brand, or business against online attacks /$cRichard Torrenzano and Mark Davis.
250 $a1st ed.
260 $aNew York :$bSt. Martin's Press,$c2011.
300 $aviii, 289 p. ;$c24 cm.
505 0 $aThe digital mosh pit -- America's first bloggers -- The first sword of digital assassination: new media mayhem -- The second sword of digital assassination: silent slashers -- The third sword of digital assassination: evil clones -- The fourth sword of digital assassination: human flesh search engines -- The fifth sword of digital assassination: jihad by proxy -- The sixth sword of digital assassination: truth remix -- The seventh sword of digital assassination: clandestine combat -- Swimming in the silicon sea -- The seven shields of digital assassination.
520 $a"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization"--Provided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aPublic opinion.
650 0 $aReputation.
650 0 $aInternet$xSecurity measures.
700 1 $aDavis, Mark W.$q(Mark William),$d1955-
856 42 $3Cover image$uhttp://www.netread.com/jcusers2/bk1388/912/9780312617912/image/lgcover.9780312617912.jpg