MARC Record from Library of Congress

LEADER: 03213cam a2200301 a 4500
001 2008013183
003 DLC
005 20120301134442.0
008 080321s2009 njua b 001 0 eng
010 $a 2008013183
015 $aGBA815387$2bnb
016 7 $a014513714$2Uk
020 $a9780470246696 (pbk.)
020 $a0470246693
035 $a(OCoLC)ocn181603228
040 $aDLC$cDLC$dUKM$dBTCTA$dBAKER$dYDXCP$dOCLCG$dC#P$dBWX$dOMB$dCDX$dOCLCA$dDEBBG$dDLC
050 00 $aTS158$b.J44 2009
082 00 $a688.8$222
084 $aWIR 835f$2stub
100 1 $aJedlicka, Wendy,$d1959-
245 10 $aPackaging sustainability :$btools, systems, and strategies for innovative package design /$cWendy Jedlička ; with Elise L. Amel ... [et al.] ; additional contributions by Amelia McNamara ... [et al.].
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2009.
300 $axviii, 346 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 320-321) and index.
505 0 $a1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology.
650 0 $aPackaging.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0827/2008013183-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0827/2008013183-t.html