| Record ID | marc_loc_updates/v39.i46.records.utf8:7805367:908 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i46.records.utf8:7805367:908?format=raw |
LEADER: 00908nam a22002898a 4500
001 2011046657
003 DLC
005 20111112130808.0
008 111110s2012 nyu b 001 0 eng
010 $a 2011046657
020 $a9781848729445 (hardcover : alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5827.9$b.P78 2012
082 00 $a659.101/9$223
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$ceditor, L.J. Shrum.
250 $a2nd ed.
260 $aNew York :$bRoutledge,$c2012.
263 $a1212
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aSubliminal advertising.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMass media$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior.
700 1 $aShrum, L. J.