| Record ID | marc_loc_updates/v39.i43.records.utf8:12354449:940 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i43.records.utf8:12354449:940?format=raw |
LEADER: 00940nam a22002898a 4500
001 2011042023
003 DLC
005 20111019150653.0
008 111017s2011 nyu b 100 0 eng
010 $a 2011042023
020 $a9789052017938
040 $aDLC$cDLC
042 $apcc
043 $ae------
050 00 $aHD69.B7$bE97 2011
082 00 $a658.8/27094$223
245 00 $aEuropean business and brand building /$cLuciano Segreto ... [et al.] (eds.).
260 $aNew York :$bP.I.E. Peter Lang,$cc2011.
263 $a1112
300 $ap. cm.
500 $aPapers presented at a conference organized by ICCA in Warsaw, in Mar. 2007.
504 $aIncludes bibliographical references.
650 0 $aBrand name products$zEurope$vCongresses.
650 0 $aBranding ( Marketing)$zEurope$vCongresses.
650 0 $aCorporate image$zEurope$vCongresses.
700 1 $aSegreto, Luciano.
710 2 $aInstitute for Corporate Culture Affairs.