| Record ID | marc_loc_updates/v39.i43.records.utf8:10890396:1140 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i43.records.utf8:10890396:1140?format=raw |
LEADER: 01140cam a22002658a 4500
001 2011017640
003 DLC
005 20111019101011.0
008 110428s2012 mau b 001 0 eng
010 $a 2011017640
020 $a9780132752138 (alk. paper)
020 $a0132752131 (alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5439.B35$bB49 2012
082 00 $a332.1068/8$223
100 1 $aBexley, James B.
245 10 $aSelling financial products :$ba practical guide for successful bank sales with case studies /$cJames B. Bexley.
260 $aBoston :$bPrentice Hall,$cc2012.
263 $a1106
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aTimes have changed -- Introduction to selling -- Selling scope -- The selling officer -- Prospecting for business -- Successful selling cycle -- Product knowledge -- Pricing in the selling process -- Calling program a must to sell -- Advertising/marketing to sell -- Marketing research to successfully -- Ethics in selling financial products and services.
650 0 $aSelling$xBanks and banking.
650 0 $aBank management.