MARC Record from Library of Congress

LEADER: 01817nam a22002898a 4500
001 2011039737
003 DLC
005 20110921160548.0
008 110921s2012 nju 001 0 eng
010 $a 2011039737
020 $a9781118101339 (pbk. : acid-free paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5825$b.S88 2012
082 00 $a659.13/2$223
084 $aBUS002000$2bisacsh
100 1 $aSullivan, Luke.
245 10 $aHey,Whipple, squeeze this :$ba guide to creating great advertising /$cLuke Sullivan.
250 $a4th ed.
260 $aHoboken, NJ :$bWiley,$c2012.
263 $a1202
300 $ap. cm.
500 $aIncludes index.
520 $a"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--$cProvided by publisher.
650 0 $aAdvertising copy.
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion.$2bisacsh
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118101339.jpg