| Record ID | marc_loc_updates/v39.i28.records.utf8:9932972:1020 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i28.records.utf8:9932972:1020?format=raw |
LEADER: 01020cam a22003134a 4500
001 2011002377
003 DLC
005 20110706195955.0
008 110120s2011 enk b 001 0 eng
010 $a 2011002377
020 $a9780749462994 (pbk.)
020 $a074946299X (pbk.)
020 $a9780749463007
020 $a0749463007
035 $a(OCoLC)ocn697980006
040 $aDLC$cDLC$dYDX$dYDXCP$dBWK$dCDX$dORX$dDLC
042 $apcc
050 00 $aHD69.B7$bH345 2011
082 00 $a658.8/27$222
100 1 $aHaig, Matt.
245 10 $aBrand failures :$bthe truth about the 100 biggest branding mistakes of all time /$cMatt Haig.
250 $a2nd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2011.
300 $axiv, 242 p. ;$c22 cm.
500 $aRev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
504 $aIncludes bibliographical references and index.
650 0 $aBranding (Marketing)
650 0 $aBrand loyalty.
650 0 $aBrand choice.