| Record ID | marc_loc_updates/v38.i37.records.utf8:9284042:672 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i37.records.utf8:9284042:672?format=raw |
LEADER: 00672cam a22002658a 4500
001 2009043449
003 DLC
005 20100910112127.0
008 091027s2010 nyu 000 0 eng
010 $a 2009043449
020 $a9780415873536
020 $a9780415873543
020 $a9780203864555
040 $aDLC$cDLC
050 00 $aHF5826.5$b.K38 2010
082 00 $a659$222
100 1 $aKatz, Helen E.
245 14 $aThe media handbook /$cby Helen Katz.
250 $a4th ed.
260 $aNew York :$bRoutledge,$c2010.
263 $a1005
300 $ap. cm.
650 0 $aAdvertising media planning.
650 0 $aMass media and business.
650 0 $aMarketing channels.