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MARC Record from Library of Congress

Record ID marc_loc_updates/v38.i19.records.utf8:11591536:1511
Source Library of Congress
Download Link /show-records/marc_loc_updates/v38.i19.records.utf8:11591536:1511?format=raw

LEADER: 01511cam a2200301 a 4500
001 2009044963
003 DLC
005 20100505163230.0
008 091103s2010 nyua b 001 0 eng
010 $a 2009044963
020 $a9781433109362 (pbk. : alk. paper)
020 $a1433109360 (pbk. : alk. paper)
020 $a9781433109386 (hardcover : alk. paper)
020 $a1433109387 (hardcover : alk. paper)
035 $a(OCoLC)ocn463454430
040 $aDLC$cDLC$dC#P$dYDXCP$dBWX$dCDX$dDLC
050 00 $aP90$b.M2644 2010
082 00 $a302.23$222
100 1 $aMacnamara, Jim.
245 14 $aThe 21st century media (r)evolution :$bemergent communication practices /$cJim Macnamara.
246 3 $aThe twenty-first century media (r)evolution
260 $aNew York :$bPeter Lang,$cc2010.
300 $avii, 408 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of mediated politics -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business.
650 0 $aMass media$xTechnological innovations.
650 0 $aCommunication$xTechnological innovations.
650 0 $aMass media and culture.