| Record ID | marc_loc_updates/v38.i16.records.utf8:8388098:807 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i16.records.utf8:8388098:807?format=raw |
LEADER: 00807cam a2200241 a 4500
001 2009020564
003 DLC
005 20100416123337.0
008 090521s2010 nyua b 001 0 eng
010 $a 2009020564
020 $a9780765624185 (pbk. : alk. paper)
020 $a0765624184 (pbk. : alk. paper)
035 $a(OCoLC)ocn373560637
040 $aDLC$cDLC$dYDX$dYDXCP$dBWX$dCDX$dDLC
050 00 $aHF5814$b.A32 2010
082 00 $a659.072$222
245 00 $aAdvertising and public relations research /$cDonald W. Jugenheimer ... [et al.].
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2010.
300 $aviii, 327 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xResearch.
650 0 $aPublic relations$xResearch.
700 1 $aJugenheimer, Donald W.