| Record ID | marc_loc_updates/v38.i15.records.utf8:16444393:1831 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i15.records.utf8:16444393:1831?format=raw |
LEADER: 01831nam a22002898a 4500
001 2010013514
003 DLC
005 20100412150928.0
008 100326s2010 nju b 001 0 eng
010 $a 2010013514
020 $a9780470602188
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.B667 2010
082 00 $a658.8$222
100 1 $aBrinckerhoff, Peter C.,$d1952-
245 10 $aMission-based marketing :$bpositioning your not-for-profit in an increasingly competitive world /$cPeter C. Brinckerhoff.
250 $a3rd ed.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2010.
263 $a1010
300 $ap. cm.
520 $a"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aNonprofit organizations$xMarketing.
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9780470602188.jpg
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1007/2010013514-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1007/2010013514-t.html