| Record ID | marc_loc_updates/v38.i06.records.utf8:13363609:1190 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i06.records.utf8:13363609:1190?format=raw |
LEADER: 01190cam a2200301 a 4500
001 2007408245
003 DLC
005 20100202141253.0
008 070725s2007 enka 001 0 eng d
010 $a 2007408245
015 $aGBA721310$2bnb
016 7 $a013695177$2Uk
020 $a9781841161938 (hbk.)
020 $a1841161934 (hbk.)
035 $a(OCoLC)ocn132281912
040 $aUKM$cUKM$dYDXCP$dDLC
042 $aukblsr$alccopycat
050 00 $aHF5816$b.A342 2007
082 04 $a659.107941$222
245 00 $aAdvertising works 15 :$bproving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide /$cedited and introduced by Laurence Green.
260 $aHenley-on-Thames :$bWorld Advertising Research Center,$c2007.
300 $ali, 467 p. :$bill. (some col.) ;$c25 cm. +$e1 DVD (4 3/4 in.).
500 $aPublished in association with the IPA.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xAwards$zGreat Britain$vCase studies.
700 1 $aGreen, Laurence.
710 2 $aWorld Advertising Research Centre.
710 2 $aInstitute of Practitioners in Advertising.