MARC Record from Library of Congress

LEADER: 02174nam a22003258a 4500
001 2009046880
003 DLC
005 20091119103213.0
008 091105s2009 deu b 001 0 eng
010 $a 2009046880
020 $a9781584562658 (Oak Knoll : alk. paper)
020 $a9780712350853 (British Library : alk. paper)
040 $aDLC$cDLC
050 00 $aZ280$b.B68 2009
082 00 $a381/.4500209$222
245 00 $aBooks for sale :$bthe advertising and promotion of print since the fifteenth century /$cedited by Robin Myers, Michael Harris, and Giles Mandelbrote.
260 $aNew Castle, DE :$bOak Knoll Press ;$aLondon :$bBritish Library,$c2009.
263 $a0911
300 $ap. cm.
490 0 $aPublishing pathways
504 $aIncludes bibliographical references and index.
505 0 $aSale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
520 $a"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
650 0 $aBooks$xMarketing$xHistory.
650 0 $aSelling$xBooks$xHistory.
650 0 $aBooksellers and bookselling$xHistory.
650 0 $aBook industries and trade$xHistory.
700 1 $aMyers, Robin.
700 1 $aHarris, Michael,$d1938-
700 1 $aMandelbrote, Giles.