| Record ID | marc_loc_updates/v37.i40.records.utf8:13713200:815 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i40.records.utf8:13713200:815?format=raw |
LEADER: 00815nam a22002538a 4500
001 2009040507
003 DLC
005 20091005153714.0
008 090929s2010 ncu b 001 0 eng
010 $a 2009040507
020 $a9781594605062 (alk. paper)
040 $aDLC$cDLC
050 00 $aGV716$b.B75 2010
082 00 $a796.0068/8$222
245 00 $aBranded :$bbranding in sport business /$c[edited by] Jason W. Lee.
260 $aDurham, N.C. :$bCarolina Academic Press,$cc2010.
263 $a0911
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aSports$zUnited States$xMarketing.
650 0 $aSports$xEconomic aspects$zUnited States.
650 0 $aBranding (Marketing)$zUnited States.
650 0 $aAdvertising$xSocial aspects$zUnited States.
700 1 $aLee, Jason W.