| Record ID | marc_loc_updates/v37.i28.records.utf8:26977955:763 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i28.records.utf8:26977955:763?format=raw |
LEADER: 00763nam a22002538a 4500
001 2009025220
003 DLC
005 20090713101835.0
008 090706s2010 nju b 001 0 eng
010 $a 2009025220
020 $a9780470319925 (pbk.)
040 $aDLC$cDLC
050 00 $aHF5415.123$b.D34 2010
082 00 $a658.8/02$222
100 1 $aDahlén, Micael.
245 10 $aMarketing communications :$ba brand narrative approach /$cMicael Dahlen, Fredrik Lange, Terry Smith.
260 $aHoboken, N.J. :$bWiley,$cc2010.
263 $a0912
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
650 0 $aBranding (Marketing)
700 1 $aLange, Fredrik.
700 1 $aSmith, Terry,$d1955-